Nashville Sees Greatest Increase in Popularity

Nashville Sees Greatest Increase in Popularity Among International Visitors Compared to Other Major U.S. Cities
TripAdvisor Study Reveals Music City had 38% Year-Over-Year Increase in Search from Travelers Outside the U.S.
leads as the U.S. city gaining popularity among international
travelers, according to a TripAdvisor study announced today. TripAdvisor
evaluated major U.S. tourism cities
seeing the greatest increase in interest from travelers outside the
U.S. based on searches on TripAdvisor¹, and Music City topped the charts
with a 38% year-over-year increase in interest.
all over the world are hearing about Nashville and looking at making a
visit to Music City,” Mayor Megan Barry said. “Our hospitality
community has worked extremely hard for many years to expand our reach
beyond the United States, and having a TV show named for and set in our
city has broadcast Nashville’s name far and wide. Thanks to our live
music scene, the spirit of creativity that permeates
the city, our parks and greenways, our growing list of first-rate
restaurants and iconic attractions such as Ryman Auditorium, The
Hermitage, the Nashville Zoo and the Country Music Hall of Fame and
Museum, the word is out about Nashville.”
study from the world’s largest travel site is not the only one that
bodes well for Nashville tourism. The Nashville Convention &
Corp (NCVC) estimates that 5 percent to 7 percent of overnight visitors
in Nashville are from outside the country. From 2013 to 2014, Nashville
saw a 10 percent increase in international visitation, according to the
Global Cities Travel report by Oxford Economics.
visitors are also traveling to Music City to attend some of the city’s
largest music-related events. At the CMA Fest this past June,
10.3 percent of attendees were international visitors. At the
Music City July 4th: Let Freedom Sing!
event earlier this year, 5.6 percent came from other countries. And the
Jack Daniel’s Bash on Broadway: New Year’s Eve in Music City in 2014 saw 7.7 percent of attendees come from abroad.
The NCVC’s international marketing promotions include:
cabs sporting Nashville’s “Visit Music City” message in the London area
since August and through mid-November as part of World Travel Market.
The city’s Jack Daniel’s Bash on Broadway: New Year’s Eve in Music City, featuring the GRAMMY-winning Kings of Leon, is promoted on the seatbacks inside the cabs.
Rhythms of the South, a marketing partnership with Atlanta and New Orleans.
Country to Country, a collaboration with the Country Music Association to promote country music throughout the world.

TripAdvisor ranking of Top 10 U.S. Cities with the Greatest Increase in
Traffic from International Travelers was based on the largest
year-over-year increases in share
of international traffic sessions on TripAdvisor August 2014-2015
compared to August 2013-2014 for U.S. cities with at least 100 million
sessions during this period of time.

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