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LANCO’S “GREATEST LOVE STORY” COMES TO LIFE IN NEW MUSIC VIDEO PREMIERING TODAY

LANCO’S “GREATEST LOVE STORY” COMES TO LIFE IN NEW MUSIC VIDEO
PREMIERING TODAY

The Multi-Faceted and Rising Country Band’s Dynamic Live Show Earns Slots at CMA Music Festival and Bonnaroo This Weekend

NASHVILLE,
TN – Jun. 5, 2017 – As emerging breakout band LANCO (Arista Nashville)
continue to see their new single “Greatest Love Story” rise on the
Country radio charts, the honest lyrics behind a timeless love story are
brought to life in the new music video premiering on VEVO
today. Penned solely by LANCO lead singer Brandon Lancaster, the
“mid-tempo storytelling song” puts “his emotions on his sleeve” (Taste of Country) as its real-life story “tugs at your heart strings” (People)

“I
wrote this song about my life and what I knew coming from small-town
Smyrna, TN,” said Lancaster. “I thought it was just about me, my
relationship, but then we started hearing from all these fans on the
road and online – military couples, couples who played it at their
weddings – who felt like it was ‘their song’ too. It’s really cool to
become part of their stories in such a personal way.”

Directed
by Justin Key, the retro 80’s inspired music video for “Greatest Love
Story” was filmed near Nashville, following two childhood sweethearts
through relatable life-lessons and separation, before rekindling their
relationship. To watch the “Greatest Love Story,” click here:  http://bit.ly/2rCLK3N

With
over 10 million streams, “Greatest Love Story” leads LANCO’s
forthcoming debut album produced by Jay Joyce (Eric Church, Cage The
Elephant, Little Big Town). Named as “the band to watch” by Bobby Bones, CMT, Rolling Stone, Spotify and more, LANCO gained their “exuberant concert persona” (Billboard)
status from touring the country’s top festivals along with securing
opening slot for Dierks Bentley, Brothers Osborne and Jake Owen. They
will bring their electric live show to diverse audiences this weekend
with multiple CMA Music Fest performances (6/8) before taking the stage
at the all-genre Bonnaroo Music + Arts Festival (6/9). For more
information on LANCO and upcoming tour dates, visit LANCOMusic.com.

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