Miranda Lambert Launches Interactive Version Of “Fastest Girl In Town” Video & Mobile App
Teams With Sonic Notify For 1st Of Its Kind Music Video to Mobile Experience
NASHVILLE, TN – Driving into new territory with her “Fastest Girl In
Town” video, Miranda Lambert teams with cutting edge technology
companies Interlude, Sonic Notify, Mobile Roadie and Halo Media to
create a multi-layered, digital campaign that can be experienced through
an interactive version of the video and her new mobile App which is out
The interactive version, available at http://www.mirandalambert.com/interactive,
gives fans the groundbreaking opportunity to customize the music video
experience. The technology of interactive video company Interlude
allows the viewer to seamlessly switch between multiple camera angles
throughout the extensive car-chase scene, creating an endless number of
custom experiences. Fans can also discover and click-on bonus content
hidden throughout the interactive video, unlocking secret contest
opportunities to win items featured in the video and gain access to
additional exclusive behind-the-scenes video content.
Miranda also introduces her mobile App today which is available for free on Apple iOS at iTunes http://bit.ly/OFdgm6 and Android mobile devices on Google Play http://bit.ly/OGDjvZ.
Created by Mobile Roadie, the App features fan-friendly mobile content
including Miranda PhotoCards with scenes from the “Fastest Girl In Town”
video and images from her latest album Four The Record. Fans can also
keep up with the latest news, listen to music, watch music videos, view
exclusive photos and much more.
With the app open, fans can stream the “Fastest Girl In Town” video on VEVO at http://vevo.ly/QrKmvq
for a first of its kind second-screen experience from Sony Music.
Powered by Sonic Notify, a company with a unique technology that enables
content delivery to mobile devices using an imperceptible audio signal,
fans can receive exclusive behind-the-scenes clips and photos,
interviews and contests to win items and more to their mobile device.
Additionally, fans can visit Miranda’s Facebook Page to customize and
share the movie poster featured in “Fastest Girl In Town.” Halo Media’s
Facebook Connect technology allows fans to choose pictures from their
personal Facebook library and create a film-inspired poster http://on.fb.me/QHUWyu
to share on Facebook and Twitter. A visual wall on Miranda Lambert’s
Official Website will aggregate fan art, Tweets, and Intsagram images
containing the hashtag #fastestgirlintown. Each day, Miranda’s Facebook
Page will feature a “picture of the day” selected from the hashtags
collected on the visual wall at http://fastestgirlintown.mirandalambert.com/# .