English EN German DE Russian RU French FR Ukrainian UK Chinese (Simplified) ZH-CN Portuguese PT Spanish ES

LANCO Finds Unity in “Rival” Music Video

Double-PLATINUM
Arista Nashville band LANCO released their new music video “Rival”
today. The first track from the band’s upcoming sophomore album, which
already boasts over one million streams, follows their No. One selling
and critically acclaim debut HALLELUJAH NIGHTS. In the music video
directed by Peter Zavadil and filmed in Nashville, LANCO brings together
a diverse crowd from all walks of life who have overcome judgement cast
by others. They amplify the power of unity by bulldozing through
defeating moments together alongside a compelling live performance. Fans
can watch the music video for “Rival” here.

“We really wanted to capitalize on the true message behind the song that
was built from different times in our lives and the stories from fans
who have felt beat-down and lost, but ultimately find hope and
redemption,” said Lancaster. “Every caption on that wall was an
experience that person had to overcome, and when it was knocked down you
could feel the genuine joy from everyone on the set. It was a powerful
moment I’ll never forget.”

Fans can get a behind the scenes look of LANCO’s “Rival” music video here: https://www.youtube.com/watch?v=0ca1eRaPXkI

Related Posts

Country Music News International Radio Show Playlist January 21.

Tune In 24/7 to Country Music News International Radio Show!

Country Music News International Newsletter

Here is your Country Music News & Bluegrass Music News of the week

Darryl Worley on Country Music News International Radio Show!

January 23., 24., 25., 27., 28.

Thomas Rhett Finds Angels Don’t Always Have Wings

The Track First Appeared on Thomas Rhett’s Critically Acclaimed Album Where We Started

Leave a Reply

Your email address will not be published. Required fields are marked *