LANCO Finds Unity in “Rival” Music Video

Arista Nashville band LANCO released their new music video “Rival”
today. The first track from the band’s upcoming sophomore album, which
already boasts over one million streams, follows their No. One selling
and critically acclaim debut HALLELUJAH NIGHTS. In the music video
directed by Peter Zavadil and filmed in Nashville, LANCO brings together
a diverse crowd from all walks of life who have overcome judgement cast
by others. They amplify the power of unity by bulldozing through
defeating moments together alongside a compelling live performance. Fans
can watch the music video for “Rival” here.

“We really wanted to capitalize on the true message behind the song that
was built from different times in our lives and the stories from fans
who have felt beat-down and lost, but ultimately find hope and
redemption,” said Lancaster. “Every caption on that wall was an
experience that person had to overcome, and when it was knocked down you
could feel the genuine joy from everyone on the set. It was a powerful
moment I’ll never forget.”

Fans can get a behind the scenes look of LANCO’s “Rival” music video here:

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