Nation’s Longest Running Fundraiser Celebrates 122nd
Year and Seeks to Raise Donations for Communities Rebuilding After
Hurricane Sandy

While many people across the country are making final preparations
for their Thanksgiving meal, four time CMA and four time ACM Entertainer
of the Year Kenny Chesney is adding last minute touches for his
halftime performance during the Dallas Cowboys Thanksgiving Day game
against the Washington Redskins at 3:15PM (CT) on FOX. With his final
rehearsal today at Cowboy’s Stadium in Arlington, TX, Chesney is excited
to a part of the kick-off of The Salvation Army’s 122nd annual Red
Kettle Campaign. “This is a time of year when many people are in need
of a helping hand. I’m excited to partner with The Salvation Army and
the Dallas Cowboys to encourage the American people to help the less
fortunate,” said Kenny Chesney. “I hope my music will elevate awareness
for the Red Kettle Campaign, and in the end, help provide a warm meal,
clothing or a bed for someone this holiday season.”

The nationally televised show marks the 16th year the Dallas Cowboys
have helped The Salvation Army launch the campaign, which began on a San
Francisco pier in 1891. Kenny’s performance will help raise awareness
and millions of dollars for the Red Kettle Campaign, which collected a
record $147.6 million last year. Funds will support people in need,
including those still experiencing the lasting impact of Hurricane Sandy
this Christmas season.

Kenny will perform a number of his top hits from past albums, as well
as his most recent studio album, Welcome to the Fishbowl, which debuted
at number 1 on the Billboard Country Albums Chart. Since its release in
June 2012, Welcome to the Fishbowl has been certified gold and includes
the hit singles “Feel Like a Rock Star,” “Come Over,” and current hit
“El Cerrito Place.” Throughout his nearly 20-year career, Kenny has sold
more than 27 million albums and had 24 #1 singles.

Since the partnership between the Dallas Cowboys and The Salvation
Army began in 1997, the Red Kettle Campaign has raised more than $1.5
billion with the help of multiple top-tier musical acts spanning the
past 15 years. Previous halftime performers have included: Enrique
Iglesias, Keith Urban, Daughtry, Jonas Brothers, Kelly Clarkson, Carrie
Underwood, Sheryl Crow, Destiny’s Child, Toby Keith, LeAnn Rimes, Creed,
Jessica Simpson, Billy Gillman, Clint Black, Randy Travis and Reba

“Something special happens when the Dallas Cowboys and The Salvation
Army come together for the Red Kettle Campaign on Thanksgiving Day –
people are driven to give and help their neighbors,” said Charlotte
Jones Anderson, Executive Vice President of Brand Management for the
Dallas Cowboys and National Advisory Chairperson for The Salvation Army.
“A marquee performance by a star like Kenny Chesney will reach millions
of people and hopefully encourage giving this Christmas. We know from
experience that The Salvation Army will stretch donations as far as
possible to help as many people as possible.”

The Salvation Army continues to provide disaster relief services to
families and individuals who are rebuilding from the devastation of
Hurricane Sandy in New York and New Jersey. Since late October, The
Salvation Army has provided food, hydration, clothing, financial
assistance, and other supplies to hundreds of thousands of people. These
services and others by The Salvation Army will continue throughout the
holiday season and into the New Year until all the need created by
Hurricane Sandy is met. Donations made to the Red Kettle Campaign stay
in the local community, and any donations made in the impacted areas of
New York and New Jersey will help benefit the recovering communities.

“The Red Kettle Campaign this year will help not only those who need
The Salvation Army’s assistance day-to-day, but also those who are still
recovering from Superstorm Sandy,” said Commissioner William Roberts,
National Commander for The Salvation Army. “This is the time of year we
need to lend a helping hand to our neighbors, and help them up in His
name. We extend a big thanks to the Jones Family and the Dallas Cowboys,
as well as Kenny Chesney for helping make this Thanksgiving so

The 2012 Red Kettle Campaign will bring The Salvation Army’s iconic
kettles and 25,000 bell ringers to street corners and storefronts
nationwide through December 24. Notably, national corporate partners
hosting Salvation Army red kettles at their stores through Christmas Eve
include Walmart, Macy’s, jcpenney, Kroger, Sam’s Club, Bloomingdales,
Walgreens and Big Lots.

Supporters of The Salvation Army can also ring a virtual Red Kettle bell online at
, donate by phone at 1-800-SAL-ARMY or text the word “GIVE” to 80888
to make a $10 donation to the Red Kettle Campaign. More information on
the Red Kettle Campaign is available online at .

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