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Brett Young Partners With Kohl’s And Levi’s

Kohl’s and Levi’s® Team Up with Multi-PLATINUM Selling Brett Young to Spotlight Favorite Jeans for Back-to-School

 

Kohl’s to be the exclusive retailer of the Brett Young Caliville apparel collection beginning October 2019

Nashville, TN – August 1, 2019 – Kohl’s (NYSE: KSS) and Levi’s® are
partnering with multi-PLATINUM selling country music star Brett Young to
highlight Levi’s® denim styles during the back-to-school season,
spotlighting the singer’s favorite go-to jeans and Levi’s® fits in a
multi-dimensional marketing campaign.

“I’m so excited to partner with Kohl’s and Levi’s®,” said Brett Young.
“This collaboration is a no-brainer for me since I’ve worn Levi’s® for
as long as I can remember and basically live in them whether I’m touring
or at home.”

Customers will see Young in his favorite denim styles, including the
Levi’s® 511™ Slim Fit Advanced Stretch Jeans and the Levi’s® 512™ Slim
Fit Tapered Stretch Jeans, featured throughout Kohl’s back-to-school
marketing, in addition to fun, behind-the-scenes-style videos about a
few of his other favorite things. As the destination for back-to-school
shopping, Kohl’s has new washes, fabrics and silhouettes in women’s,
men’s, young men’s, juniors’, and kids to help everyone in the family find their favorite jeans at an incredible value at Kohl’s stores nationwide and onKohls.com.

“The back-to-school season is all about denim, and we’re thrilled to
showcase Kohl’s wide assortment of new styles and range of fits with
Brett Young and Levi’s,” said Doug Howe, Kohl’s chief merchandising
officer. “Furthermore, the Caliville collection coming to Kohl’s this
fall is one more way that we’re bringing in new brands to Kohl’s and
connecting with customers in new ways.”

“In Levi’s®, there’s a fit for everyone. We’re thrilled to be partnering
with country musician, Brett Young on this exciting program at Kohl’s
highlighting his favorite Levi’s fits – the 511™ Slim and 512™ Taper,”
said Kiera Ganann, VP Levi’s® Omni-Channel Merchandising. “We had a
great time working with Brett to bring this story to life for the Kohl’s
consumer during back-to-school.”

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