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TRAV SIGNS WITH SRR (Saguaro Road Rhythm) / B SHARP TO RELEASE NEW SINGLE, “UP AND DOWN,” FEATURING VOCALS BY SEAN KINGSTON

TRAV SIGNS WITH SRR (Saguaro Road Rhythm) / B SHARP TO RELEASE NEW SINGLE, “UP AND DOWN,” FEATURING VOCALS BY SEAN KINGSTON

Trav "Up And Down"New York, NY (May 26, 2011) — An electrifying new voice and star on the rise, Trav, will release his newest single on SRR/B Sharp early this summer.  Featuring guest vocals by longtime friend and collaborator Sean Kingston, “Up and Down” is a wildly infectious R&B flavored track that is already creating a buzz at rhythmic radio stations throughout the country.  The charismatic young artist talks about the track in a video interview, which includes exclusive behind-the-scenes footage, on his mentor 50 Cent’s website, www.ThisIs50.com, which can also be viewed at www.saguaroroadrhythm.com/trav.

The singer/rapper and Kingston first met a number of years ago via MySpace, when Trav sent the superstar copies of his own music.  Impressed with the young artist’s talent and drive, Kingston began working with Trav, eventually recording several tracks including “Up and Down” and inviting Trav to join his 2010-2011 tour opening for Justin Bieber.  Trav has also worked and toured with 50 Cent, who said “Trav is the next young talent out of New York.”

Michael Mitchell Vice President Marketing and Strategic Partnerships SRR/Time Life, commented, “When we first met with Trav and he played us the backing music to ‘Up and Down’ and sang us the verses, we  knew  we had a hit, then when you add Sean Kingston, need I say more.”

Trav’s first solo mixtape, The Way I See It,” was downloaded over 500,000 times and his second mixtape, Follow Me, featured the single “Ride The Wave” that broke through to the mainstream with airplay on over 100 urban radio stations throughout the country (the song was later remixed featuring Juelz Santana and Lloyd Banks).  Trav toured with mentor 50 Cent as part of his “The Invitation Tour” in 2010 and has also appeared on Soulja Boy’s “Let My Swag Get At You” with Tory Lanez.  He is managed by Norman “Storm” Bell’s PurfekStorm Management and is also signed to Dwayne “Hov” McKenzie’s production company, West Side Merrick, Inc.

About  SRR Records and B Sharp Records:
SRR (Saguaro Road Rhythm) is a new R&B imprint of Saguaro Road Records, Inc., a record label launched by Direct Holdings Americas Inc, the company that markets and sells audio and video entertainment products under the Time Life brand, using it under license from Time Warner Inc.

B Sharp Records’ President, industry veteran Bruce Walker, is working as a consultant to SRR to help identify and promote new talent.  The focus of SRR/B Sharp will initially be on releasing digital singles worldwide specifically in the R&B and Pop/Rhythmic formats.

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