Tate Stevens To Debut Music Video At Grammys

Tate Stevens To Debut Music Video At Grammys

Pepsi Elevates The “Best New Artist” Category
Returns as Official Beverage Partner of The GRAMMY® Awards

PURCHASE, N.Y., January 24, 2013 – Pepsi will elevate “Best New
Artist” category providing fans exclusive unparalleled access through a
strategic partnership with VEVO, Pandora, and the GRAMMY®s.

In addition to serving as the presenter of the “Best New Artist”
category during the live telecast of the award show, Pepsi, in
partnership with The Recording Academy® and VEVO, has unveiled an
exclusive “Best New Artist” video series, featuring a behind the scenes
in depth look at this year’s nominees.
Also returning this year is Pepsi’s Best New Artist Pandora mixtape,
which includes current and past Best New Artist GRAMMY® nominees. The
Pepsi GRAMMY® genre stations are also available on Pandora and feature
stations based on official GRAMMY® categories, ranging from pop to
country to comedy.
“Pepsi has a long history of discovering and nurturing musical talent,”
said Angelique Krembs, VP of Marketing, Pepsi. “Our partnerships truly
showcase our efforts to introduce and deliver new and exciting fan
experiences by utilizing our best-in-class assets and multiple platforms
all while delivering great content to music fans around the world.”

Pepsi’s multi-faceted partnership with The Recording Academy®
includes a “5 Questions With” series set to be featured exclusively on
GRAMMY.com and across VEVO’s web, mobile/tablet and connected TV
platforms that will give fans the opportunity to discover GRAMMY®
nominees and potential winners. Also, the brand partnered with the
GRAMMY®s for their live telecast which will introduce this season’s THE X
FACTOR®s winner, Tate Stevens. Part of Pepsi’s aspirational prize, a
:30 portion of Stevens’ first-ever music video which features his first
single, “Holler if You are With Me,” is set to air during the award show
on February 10, 2013 on CBS.
“We were very encouraged by the tremendous amount of fan engagement
around last year’s Best New Artist video series,” said Evan Greene,
Chief Marketing Officer of The Recording Academy®. “This exclusive,
forward-looking content program helps further connect music fans with
some of today’s most exciting, relevant artists”

“The GRAMMY® Awards is one of the year’s biggest events for VEVO and
we’re thrilled to partner with Pepsi and the GRAMMY®s to make it even
more special this year,” said David Kohl, Executive Vice President,
Sales and Customer Operations, VEVO. “It is part of VEVO’s ongoing
mission to support emerging talent and, with the Best New Artist
category always a hotly anticipated contest, it’s exciting for us to
play a part in further introducing the recording stars of tomorrow to
music fans.”
This program is an extension of Pepsi’s “Live For Now” campaign, which
invites and inspires consumers to live life fully in the moment. For
more ways to participate in the Live for Now mindset, please visit www.pepsi.com

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