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RAELYNN INKS WORLDWIDE RECORDINGS DEAL WITH ROUND HERE RECORDS & AWAL

PLATINUM recording artist RaeLynn has inked a worldwide recording deal with Round Here Records – the newly-formed label created by trailblazing Florida Georgia Line superstars Brian Kelley and Tyler Hubbard – and AWAL,
Kobalt’s recording company, as announced today. The AWAL partnership
offers RaeLynn a full range of services including marketing, campaign
coordination, A&R, radio, and global distribution.

AWAL North American President, Ron Cerrito said of the deal, “RaeLynn
embodies all of the attributes we look for in an artist. By consistently
building a strong fanbase and maintaining a clear vision of who she is
as an artist, she has joined a new class of country artists. The AWAL,
Round Here Records and RaeLynn partnership allows them to tap into our
team’s expertise ranging from product management and radio promotion to
digital and creative marketing. Sarah DeMarco and Kyle Avenarius have
been on the front lines with the Round Here Records team, and we are
proud to be part of launching the next chapter in RaeLynn’s career as an
independent artist.”

“Signing to Round Here Records was an easy decision and I knew in my
heart this was the right home for my music,” says RaeLynn. “I’ve known
Tyler and BK for many years, and have always admired their electricity
together as a team and as strong businessmen. They bring such incredible
experience and knowledge of this business. To have artists like them –
who are innovative and slaying the game at the helm of the label – adds
something so unique and powerful. And alongside the AWAL team, this new
platform gives me the support, and also the freedom, to build my brand
in a unique way that we all envision. Can’t wait for this new chapter to
begin!”

And, it’s all happening today as RaeLynn releases brand-new song “Bra Off,”
in celebration of her new label home. “Breaking up with you was like
taking my bra off,” she sings, “feeling free and loose like this T-shirt
I got on,” before hilariously comparing casting off an ex to shedding a
“pink, lacy, suffocating” bra. RaeLynn knew while writing the song with
Josh Kerr and Emily Weisband that it was special. “This is what girls
want to hear,” she says. “As a girl, this is what I want to
hear. I grew up in a small town of Baytown, Texas. And I’ve always said,
‘If it ain’t Baytown, I don’t want to cut it.’ It has to have that
Baytown flavor. I grew up a church kid, but I like to cuss, too. And I
want all those flavors in the music because that is me, and it’s my
fans, too.” Working alongside producer Corey Crowder, her forthcoming EP
brims with personality and humor, and is expected for release early
2020.

“Working with Round Here Records has brought an inspiring energy,”
shares Big Enterprises President/Manager, Kerry Hansen. “Tyler and Brian
are not afraid to take risks or break the mold, as they’ve done in
their own careers, to help artists succeed. Their belief in RaeLynn and
unique perspective on our industry truly propelled the launch of this
brand new chapter and we’re excited to release music. Sharing our same
vision, AWAL was the perfect global partner and we couldn’t be happier
to have them on board team RaeLynn.”

For more information on RaeLynn, visit RaeLynn.com.

Reach out to her on Facebook, Twitter, Instagram and YouTube.

ABOUT RAELYNN:

Two-time ACM New Female Vocalist nominee RaeLynn is continuing
to redefine Country music with her gift for storytelling through
songwriting, accented by a one-of-a-kind, electric personality. Her
widely lauded debut album WILDHORSE – arrived at No. 1 on Billboard’s Country Albums Chart and Top 10 on Billboard’s All-Genre Albums Sales Chart – was recognized among the best Country albums of 2017 by Rolling Stone, UPROXX and Stereogum.
With both GOLD-certified (“Love Triangle”) and PLATINUM-certified (“God
Made Girls”) singles to her name, RaeLynn has racked up more than 450
MILLION total career streams. Most recently on Maren Morris’ GIRL: THE WORLD TOUR,
she’s also joined Garth Brooks, Keith Urban, FGL, Kane Brown, Miranda
Lambert and Blake Shelton on the road. With 1 MILLION+ followers across
her engaging online platforms, her star continues to rise after becoming
the first Country face to represent the global beauty brand Too Faced.
RaeLynn’s brand-new EP is set to release in early 2020, with its first
offering – the spunky sayonara, “Bra Off” – available now.

ABOUT AWAL

AWAL is Kobalt’s unique alternative to the traditional music label,
offering artists and independent labels a range of services without
having to give up ownership or control. With local offices around the
world, AWAL’s services include marketing and release management,
A&R, funding, playlist promotion, radio & PR, YouTube
monetization, global distribution and access to real-time comprehensive
music data and insights through the AWAL App. AWAL’s roster ranges from
new, breaking artists to global successes, including Lauv, deadmau5,
R3HAB, Bruno Major, The Wombats, VÉRITÉ, girl in red, FINNEAS, Omar
Apollo, Nick Cave & The Bad Seeds, Little Simz, Glassnote and more.
As a Kobalt company, AWAL is at the forefront of technology, empowering
artists, and driving transparency across the industry. To hear music
from some of the exciting artists represented by AWAL, visit the AWAL
First playlist on Apple Music and Spotify.

For more information on AWAL, please visit www.awal.com or connect on Facebook, Instagram, Twitter, or YouTube.

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