“My years with WME were invaluable in giving me the opportunity to learn the art of talent negotiation, partnership and client service from the top professionals in our industry. Our roster of music clients and the team at WME Nashville gave me the all the tools I needed to create many amazing partnerships between our artists and a wide range of brands. We look forward to continuing our long relationship and appreciate their support of our new company.”
Prior to the William Morris Agency, now WME, Kathy was Director of Marketing for the Nashville Arena (now known as Bridgestone Arena) during the construction, grand opening and first phase of operation. She created and sold the initial sponsor categories, venue signage and premium seating programs. Previously Kathy was Director of Marketing & Sales for Starwood Amphitheatre, Nashville’s premier outdoor concert venue. There she created the marketing plans for each annual concert season, selling all sponsor categories, VIP seating & suites, and directing the publicity, advertising and promotional programs for the popular summer venue.
“We are excited by the support of our national brand friends as well as artists and managers who’ve been so encouraging about the launch of Atticus Brand Partners,” says Kathy. “The key to a successful partnership between brands and artists is making the perfect match from the start. We have established a great track record over nearly two decades in the music industry identifying, introducing, negotiating and joining the right brand with the right artist, resulting in individualized deals that work well for everyone’s objectives.”
Among the notable brands for which Kathy created music artist partnerships are: Hershey’s, Chevrolet, International Harvester, Anheuser-Busch, Sea Ray, Country Financial Insurance, KFC, WD-40, Hancock Fabrics, Sharpie, McDonalds, Coca-Cola, Miller Brewing Company and many more.
In addition, Lindsay Friedgood, joins the company as Director of Brand Partnerships. Lindsay previously worked directly with Kathy in the Nashville office of WME in the Brand Partnerships group. Prior to WME Lindsay was with the Nashville office of George P. Johnson, the world’s premier experience marketing agency, where she helped create programs for brands and artists to accomplish their marketing and sales objectives and engage their shared customers through entertainment.