Kenny Chesney Kick-Off Dallas Cowboys

Kenny Chesney to Kick-Off 122nd Salvation Army Red Kettle Campaign with LIVE Performance at Dallas Cowboys Thanksgiving Day Game

“Boys of Fall” Online Video Contest at www.SalvationArmyUSA.org/BoysofFall Gives Fans a Chance to Win a Trip to Dallas for Game

Arlington, TX (October 28, 2012) The Salvation Army and the Dallas
Cowboys announced today that music superstar and football enthusiast
Kenny Chesney will rock Cowboys Stadium on Thanksgiving Day to kick-off
The Salvation Army’s 122nd annual Red Kettle Campaign. Kenny’s
performance will be televised LIVE nationally on FOX during halftime of
the Dallas Cowboys Thanksgiving Day game against the Washington Redskins
on November 22, 2012 at 3:15PM (CT). The concert marks the 16th year of
the Thanksgiving Day partnership between the Dallas Cowboys and The
Salvation Army, in which time the Red Kettle Campaign has raised more
than $1.5 billion.

And now through November 11th, fans of the Cowboys and Kenny Chesney can visit www.SalvationArmyUSA.org/BoysofFall
for a chance to win a trip for four to Dallas to see the Thanksgiving
Day game — including on-field passes for the halftime show performance
and a meet-and-greet with Kenny. To enter, just submit a short
(60-seconds or less) video featuring youth (pre-collegiate) football
highlights. Selected videos may be featured during the Dallas Cowboys
halftime show on Thanksgiving Day. One lucky Grand Prize winner will
also win a trip for four to see the game live and in-person. Complete
contest rules and details are available at www.SalvationArmyUSA.org/BoysofFall.

“There are great traditions in America — especially Thanksgiving,
family and football. For 16 years the Dallas Cowboys and The Salvation
Army have been an American tradition and I’m happy to be a part of it,”
said Kenny Chesney. “I’m calling on all of my fans to not only give back
this year but also send in their best football highlights videos for a
chance to see me live in Dallas on Thanksgiving Day.”

As one of the most exciting performers in country music, Kenny has
sold more than 10 million concert tickets over the past 10 years.
Kenny’s performance comes on the heels of his most recent studio album,
Welcome to the Fishbowl, which debuted at number 1 on the Billboard
Country Albums Chart and has yielded the hit singles “Feel Like a Rock
Star”, “Come Over” and the current hit “El Cerrito Place.” Kenny has
sold more than 27 million albums and had 24 number 1 singles. He is a
four-time Country Music Association’s Entertainer of the Year and is
nominated again this year for the award. He also has four Academy of
Country Music Entertainer of the Year Awards.

Kenny’s live halftime performance will mark the 16th year of the
musical tradition during the Cowboys Thanksgiving Day game to launch The
Salvation Army’s Red Kettle Campaign. Over the previous 15 years, the
American public has generously given more than $1.5 billion to Salvation
Army red kettles to help 30 million people a year in 5,000 communities
each year. Now in its 122nd year, the Red Kettle Campaign is one of the
largest and longest-running charitable fundraisers, raising $147.6
million last year alone. Previous halftime performers who brought
awareness to the campaign include Enrique Iglesias, Keith Urban,
Daughtry, Jonas Brothers, Kelly Clarkson, Carrie Underwood, Sheryl Crow,
Destiny’s Child, Toby Keith, LeAnn Rimes, Creed, Jessica Simpson, Billy
Gillman, Clint Black, Randy Travis and Reba McEntire.

“Without a doubt, Kenny will electrify Cowboys Stadium on
Thanksgiving Day. His performance will not only kick-off The Salvation
Army’s Red Kettle Campaign, but also get everyone singing along to his
great music,” said Charlotte Jones Anderson, Dallas Cowboys Executive
Vice President of Brand Management and Chairperson of The Salvation
Army’s National Advisory Board. “The longstanding partnership between
the Cowboys and The Salvation Army is deeply meaningful especially for
those in need. We know Kenny and his commitment to the Army will make
this a year to remember.”

In addition to giving to traditional kettles, supporters can also
give online through the Army’s Online Red Kettles or the Army’s
text-to-give program. Through www.OnlineRedKettle.org,
supporters can create a virtual red kettle to raise donations from
friends and family. Last year, more than $1.7 million was raised through
Online Red Kettles to support the Christmas campaign. In addition,
through December 24, donors can text the word “GIVE” to 80888 to make a
$10 donation to the Red Kettle Campaign.

“Since the Red Kettle Campaign began more than a century ago, The
Salvation Army has been providing food, clothing, shelter, toys and
other assistance to families and individuals during Christmas thanks to
the American donor. Without the public’s support, our services would not
be possible,” said Major George Hood, National Community Relations and
Development Secretary for The Salvation Army. “Between Kenny Chesney and
the Dallas Cowboys highlighting the kick-off event, we know that this
year will be special and that we’ll be able to continue providing
critical services to millions of people in need.”

From its humble origin as a fundraiser started by a Salvation Army
captain in San Francisco in 1891, the Red Kettle Campaign has grown into
one of the most recognizable and important charitable campaigns in the
United States. As part of the campaign, more than 25,000 Salvation Army
workers and volunteers spread throughout the country to ring bells and
solicit spare change donations to the iconic red kettles from holiday
shoppers. In 2011, the campaign raised more than $147.6 million
nationwide, a new record supported by the public’s nickels, dimes,
quarters, dollars, credit cards (and the occasional diamond ring or gold
tooth) all collected and used to help people in the communities in
which the funds were raised. Last year, money raised helped The
Salvation Army provide food, clothing, toys and other assistance to 30
million Americans in need.

For more information on The Salvation Army and the Red Kettle Kickoff, please visit http://blog.SalvationArmyUSA.org/, www.Facebook.com/SalvationArmyUSA or www.Twitter.com/SalvationArmyUS.

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