Justin Moore Inks Exclusive Deal With Cabela’s
Star Receives Multi-Year Endorsement & Sponsorship
Nashville, TN— Cabela’s
–the World’s Foremost Outfitter of hunting, fishing and outdoor gear–
is kicking off the summer with the announcement of a multi-year
endorsement and sponsorship of Valory Music Co. recording artist Justin Moore. As one of today’s most promising stars, this “Bait A Hook”
crooner has already shared the road with some of the hottest names in
music, including Brad Paisley, Darius Rucker and Blake Shelton. The
2011 release of Outlaws Like Me garnered critical success and his second #1 hit with “If Heaven Wasn’t So Far Away,” the fastest rising single of his career. This
straight-talking country powerhouse has grown to become the voice of
small town America and prides himself on writing and recording music
that reflects his simple upbringing in rural Arkansas.
–the World’s Foremost Outfitter of hunting, fishing and outdoor gear–
is kicking off the summer with the announcement of a multi-year
endorsement and sponsorship of Valory Music Co. recording artist Justin Moore. As one of today’s most promising stars, this “Bait A Hook”
crooner has already shared the road with some of the hottest names in
music, including Brad Paisley, Darius Rucker and Blake Shelton. The
2011 release of Outlaws Like Me garnered critical success and his second #1 hit with “If Heaven Wasn’t So Far Away,” the fastest rising single of his career. This
straight-talking country powerhouse has grown to become the voice of
small town America and prides himself on writing and recording music
that reflects his simple upbringing in rural Arkansas.
The announcement marks
Cabela’s first ever partnership with an artist. As part of the
endorsement, Cabela’s will be the official outdoor apparel and gear
retailer for Justin’s tour throughout 2012 and 2013. With his life-long
passion for fishing, hunting and all things outdoors this partnership
will serve as a natural fit for his ever-expanding brand.
Cabela’s first ever partnership with an artist. As part of the
endorsement, Cabela’s will be the official outdoor apparel and gear
retailer for Justin’s tour throughout 2012 and 2013. With his life-long
passion for fishing, hunting and all things outdoors this partnership
will serve as a natural fit for his ever-expanding brand.
“I’ve always tried to partner with people and companies that I respect,” says Moore. “I couldn’t
be happier to be associated with a company like Cabela’s. The lifestyle
that they promote and embrace is an exact reflection of how I grew up
and how I intend to raise my family. I respect and admire the folks from
Cabela’s immensely. It should be a lot of fun and hopefully, together,
we can reach the next goals we each have in place.”
be happier to be associated with a company like Cabela’s. The lifestyle
that they promote and embrace is an exact reflection of how I grew up
and how I intend to raise my family. I respect and admire the folks from
Cabela’s immensely. It should be a lot of fun and hopefully, together,
we can reach the next goals we each have in place.”
“Justin embodies the
Cabela’s lifestyle, which he is able to communicate through his songs,”
said Scott Williams, Cabela’s EVP and Chief Marketing and E Commerce
Officer. “He is true to the outdoorsman who simply loves – and
appreciates—hunting and fishing. It was clear from Day 1 Justin shares
our passion for the Great Outdoors. He is a down-to-earth Cabela’s kind
of guy and Cabela’s is honored to have him aboard.”
Cabela’s lifestyle, which he is able to communicate through his songs,”
said Scott Williams, Cabela’s EVP and Chief Marketing and E Commerce
Officer. “He is true to the outdoorsman who simply loves – and
appreciates—hunting and fishing. It was clear from Day 1 Justin shares
our passion for the Great Outdoors. He is a down-to-earth Cabela’s kind
of guy and Cabela’s is honored to have him aboard.”
Moore has never shied away from proudly honoring his country roots. When his sophomore album Outlaws Like Me
was released last summer, his team choose to take an innovative
approach in the promotion. Live from the middle of New York City’s
Central Park lake, he conducted his radio, television, online and print
interviews aboard a bass boat. For this small town boy who has had the
opportunity to travel all across
the country, no place felt more natural for him than the outdoors to
promote the release of an album that celebrates the lifestyle he leads.
was released last summer, his team choose to take an innovative
approach in the promotion. Live from the middle of New York City’s
Central Park lake, he conducted his radio, television, online and print
interviews aboard a bass boat. For this small town boy who has had the
opportunity to travel all across
the country, no place felt more natural for him than the outdoors to
promote the release of an album that celebrates the lifestyle he leads.
Cabela’s stores showcase thousands of quality outdoor products,
including hunting, fishing, camping and hiking, as well as clothing and
outdoor-themed gifts and furnishings. Cabela’s, which has been in
business since 1961, is famous for its strong brand and legendary
customer service. The company’s retail locations are designed to
surround customers in an outdoor-like experience, featuring
museum-quality wildlife displays. Additionally, the cabelas.com
website provides convenient access to all Cabela’s merchandise, and
Cabela’s world-famous catalog is distributed to millions of customers in
all 50 states and more than 175 countries.
including hunting, fishing, camping and hiking, as well as clothing and
outdoor-themed gifts and furnishings. Cabela’s, which has been in
business since 1961, is famous for its strong brand and legendary
customer service. The company’s retail locations are designed to
surround customers in an outdoor-like experience, featuring
museum-quality wildlife displays. Additionally, the cabelas.com
website provides convenient access to all Cabela’s merchandise, and
Cabela’s world-famous catalog is distributed to millions of customers in
all 50 states and more than 175 countries.
Moore will be appearing this summer at the grand opening for Cabela’s new store location in Rogers, Arkansas.
ABOUT JUSTIN MOORE: Justin Moore’s star has grown significantly since he was named Billboard’s “Top New Country Artist of 2009.” This Southern Country stylist has sold over 3.1 million digital downloads to date and his sophomore album OUTLAWS LIKE ME hit the #1 spot the week it was released. OUTLAWS LIKE ME includes the fastest-rising single of Moore’s career, “If Heaven Wasn’t So Far Away,” which ascended to the #1 spot and the fan favorite, “Bait A Hook.” His debut album scored three consecutive smash singles (the #1“Small Town USA” as well as the hits “Backwoods” and “How I Got To Be This Way”). He
has been profiled by publications from The Washington Post, People
Country and Billboard to USA Today. Additionally, his debut was
recognized by the New York Times as one of the best albums of 2009.
National TV appearances have included The Late Late Show With Craig
Ferguson, NPR, WGN Midday News, FOX, Associated Press and Better TV
while his music has been featured on Hannity & Colmes and NFL
Rewind.
has been profiled by publications from The Washington Post, People
Country and Billboard to USA Today. Additionally, his debut was
recognized by the New York Times as one of the best albums of 2009.
National TV appearances have included The Late Late Show With Craig
Ferguson, NPR, WGN Midday News, FOX, Associated Press and Better TV
while his music has been featured on Hannity & Colmes and NFL
Rewind.
Moore began this year on Blake Shelton’s Well Lit and Amplified
tour that ran through early spring. He is currently out headlining his
own shows across the country until he joins Eric Church’s Blood, Sweat and Beers tour this September.
Visit www.moorejustinmusic.com for complete dates.
tour that ran through early spring. He is currently out headlining his
own shows across the country until he joins Eric Church’s Blood, Sweat and Beers tour this September.
Visit www.moorejustinmusic.com for complete dates.