Jake Clayton’s “What Not To Do” Video Premieres

Jake Clayton’s “What Not To Do” Video Premieres  



Nashville, TN ( December 10, 2015) -Jake Clayton’s new music video, “What Not To Do,” premieres  tomorrow, Friday, December 11 on The Heartland Network at 11 p.m. Central.  The clip and its companion “behind-the-scenes” video will air multiple times over the next week; check local listings for broadcast times.  “It’s
a song that tells the stories of three separate people, their actions
and the resulting consequences,” explains the talented artist and
multi-instrumentalist.  “We wanted a gritty video – and we got it.”  
Clayton co-produced the clip with Rob Daniels for Please & Thank You Motion Pictures; Dylan White directed.       
           
Taped
in 115-degree heat, viewers are immediately drawn in with a sense of
urgency, punctuated by blistering fiddle work, dynamic guitars and
heart-pounding drums.  While the video is a warning about straying from a
virtuous path, and is based upon real crimes, it is related in a “by
example” fashion and not in a “doom-and-gloom” way.  There is nothing
“preachy” about Jake’s high-energy performance or ear-splitting grin,
and both lighten the mood considerably.  Split between performance
footage shot in an abandoned barn just outside of Nashville, Tennessee
and entertaining re-enactments taped in Chesapeake and Portsmouth,
Virginia, the video definitely matches the single in intensity.
 
The radio-active track, a searing up-tempo, was released to Country radio in September. Music News Atlanta states “Clayton is in a league of his own when matched against most of the current young Country artists,” and describes “What Not To Do” as
a “powerful and honest song in the mold of how they used to make ’em.” 
The tastemaker adds “Jake’s on-the-money tenor … (is) definitely from
deep Country roots and his delivery is filled with an energy that the
genre hasn’t seen in a while.”  The track is from Jake’s current CD, BY THE LIGHT OF THE MOON, for Rebel Engine Entertainment.  
 
Jake
and his band have opened for Charlie Daniels, Jon Pardi and Jerrod
Niemann.  He recorded and produced the theme song for The Sportsman
Channel’s Legacy Trails TV show and, as a musician, he has
entertained crowds at Madison Square Garden, the Grand Ole Opry and the
Country Music Hall of Fame.

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