Hayden Haddock Turns Up the Heat with Late-Night Infatuation in New Single “Keep Me Up”
By Christian Lamitschka for Country Music News International Magazine
Emerging from the vibrant Texas country music scene, singer-songwriter Hayden Haddock is ready to ignite playlists with his latest track, “Keep Me Up.” This ninth release from the young artist delves into the captivating realm of lingering desire, painting a vivid picture of sleepless nights fueled by potent memories and the undeniable ache of infatuation.
“Keep Me Up” isn’t just another country love song; it’s an exploration of that intense, almost magnetic pull that keeps you awake in the small hours. Haddock, alongside seasoned songwriters Trent Willmon and John Pierce (with Willmon also taking the production helm), crafts a narrative steeped in sensual recollection and the burning yearning to transform fantasy into reality. The lyrics whisper of lingering perfume and echoes of past encounters, creating a palpable sense of longing that resonates with anyone who has ever found themselves lost in thought about a certain someone after midnight.
Musically, the track offers a refreshing blend of neo-traditional country with a nod to the upbeat energy of 90s and early 2000s hitmakers. Bright instrumentation, driven by a prominent guitar and the soulful cry of the pedal steel, lays the foundation for Haddock’s expressive vocals. His delivery carries a raw vulnerability, drawing listeners into the emotional core of the song.
“The release of this single, ‘Keep Me Up’ has been a long time coming,” Haddock shares, hinting at the anticipation surrounding this new offering. “Folks can expect a dramatic vibe with heavy guitar and pedal steel instrumentation to fit the lyrics. It’s about that certain someone who keeps you up thinking about them late at night, and the intention to get them to come over, whether for better or worse.”
Producer and co-writer Trent Willmon, known for his work with country heavyweights like Cody Johnson and Eric Church, recognizes a new dimension in Haddock’s artistry with this release. “I’m excited about this song; it’s a side of Hayden we haven’t seen before, more mature, lyrically and vocally,” Willmon remarks, suggesting a significant step forward for the young Texan.
“Keep Me Up” follows the success of Haddock’s previous single, “Front Porch Rain,” which soared to the No. 1 spot on the Texas Country Music Charts in July 2024 and garnered attention from “Rolling Stone” earlier this year. This new track is the first taste of a string of singles anticipated from Haddock throughout the spring and summer of 2025, signaling a period of prolific creativity for the rising star.
Haddock’s journey in country music began in earnest in 2018 when an impromptu dorm room performance went viral, quickly amassing a dedicated online following. In the seven years since, the Texas A&M graduate has proven to be a hardworking force, actively contributing to the songwriting community and sharing stages with established artists like Randall King, Kevin Fowler, and Roger Creager. His dedication has earned him recognition from prominent publications like Billboard and Taste of Country, as well as the title of “New Male Vocalist of the Year” at the 2021 Texas Regional Radio Music Awards.
At just 26 years old, the newlywed has already celebrated six tracks on the Texas radio charts, with three reaching the Top 10, culminating in his first No. 1 with “Front Porch In The Rain” earlier this year. His music has garnered over 12.3 million streams across various platforms, landing on influential playlists that highlight the best of Texas country.
Beyond his musical pursuits, Haddock is also a dedicated advocate for the Juvenile Diabetes Research Foundation (JDRF), raising awareness for a cause close to his heart, having been diagnosed with Type 1 diabetes as a child.
With the release of “Keep Me Up,” Hayden Haddock continues his ascent in the country music landscape. This latest single showcases a more mature and nuanced side of his artistry, promising to resonate with listeners who appreciate honest storytelling wrapped in a captivating melody. As he gears up for a string of new releases, Hayden Haddock is undoubtedly an artist to watch as he carves his own path in the world of country music.