Photo Courtesy: Syco Music/RCA Nashville
Pepsi to Debut Stevens’ New Music
Video for “Holler If You’re With Me” During Awards Show; Song Available
for Download Beginning 
February 5 on iTunes
NASHVILLE, Tenn. – Belton, Missouri native Tate Stevens captivated viewers worldwide on FOX’s The X Factor Season
2 with his emotive and powerful country vocal performances—never
placing less than second throughout the entire competition. Now, from
appearances on one star-studded stage to the next, Stevens will unveil a
first look of his debut music video for the song “Holler If You’re With
Me,” at the 55th Annual GRAMMY Awards on February 10 on
CBS at 8 p.m. EST/PST. The new music video will debut during the GRAMMY
broadcast complements of The X Factor sponsor Pepsi, as part of
the grand prize awarded to Stevens in addition to his $5 million
recording contract with Syco Music/RCA Nashville. Additionally, the
song, “Holler If You’re With Me,” will be available for download on
iTunes beginning Tuesday, February 5.
Starting out the competition as a 37-year-old blue collar
construction worker with humble roots and a seemingly far-fetched dream
of becoming a country music superstar, Stevens’ recent win on The X Factor proved to the world that in fact, dreams do come true. “Things are moving very fast since the finale of X Factor,
and we’re already laying down tracks for my new album that will be out
this spring. I truly feel so blessed to have been given this
opportunity,” Stevens says.
Viewers of the 55th Annual GRAMMY Awards can expect the
new video “Holler If You’re With Me” to be what Stevens calls “a feel
good anthem song,” and the accompanying video to encompass the
picturesque scenery of Simi Valley, Calif. “Having chased this dream for
nearly a decade, I was certainly familiar with the concept of a music
video, but I had no idea what to expect. In spite of the 50 mph winds,
everyone on the set had a great time. It’s a party song and so it was
only fitting that we threw a party! I’m sure more than a few folks
watching the GRAMMYs at home can relate,” Stevens says beaming.
As spring approaches, Stevens is gearing up for the release of his
debut country album, which he says will have an overall upbeat,
feel-good tone. A true singer’s singer and songwriter, he plans to write
many of the songs on the record, teaming up with Rhett Akins, Ben Hayslip, Shane Minor and David Lee Murphy. Renowned Nashville producer, Blake Chancey, will produce the record.
Included in his co-writes for the album, Stevens recently collaborated with his long-time idol, country singer/songwriter Joe Diffie.
“The moment I sat down in that room with Joe it hit me – this is my
life now, this is my chance to follow in the path of my heroes and make
my own unique mark on the genre – and that’s exactly what I plan to do.”
Stay tuned for updates and the latest career happenings by visiting or follow him on Twitter @tatestevensctry.
Syco Entertainment is a joint venture between Simon Cowell and Sony
Music and is one of the world’s leading global music and television
production companies responsible for some of the world’s most successful
global TV and music franchises.  Syco Entertainment is also the world
most successful producer of international talent with Syco Music being
the record label home for such diverse international recording artists
as Labrinth, One Direction, Cher Lloyd, Leona Lewis, Susan Boyle, Little
Mix, and Il Divo as well as other artists discovered through Syco TV
series’ including Melanie Amaro, Jackie Evancho, JLS, Olly Murs, Diana
Vickers, Alexandra Burke, Jonathan and Charlotte, Chris Rene, Loveable
Rogues and Rebecca Ferguson. Syco’s television assets include the global
franchises The X Factor and Got Talent. The X Factor was created by Syco Television and is produced by Syco Television and FremantleMedia. Local versions of The X Factor are produced in more than 41 territories and the US version of The X Factor airs in over 166 countries. Artists discovered by The X Factor
format have sold more than 100 million records worldwide, including 110
number ones, 270 top 10, and 501 top 50 releases. During 2012 Got
Talent became the world’s biggest selling TV format and is now
commissioned in 52 countries as a local format.  The US version,
America’s Got Talent, is NBC’s leading summer entertainment format and
additionally airs in 152 countries.
Artists discovered by The X Factor format have sold more
than 100 million records worldwide, including 110 No. 1, 270 Top 10 and
501 Top 50 releases. Local versions of The X Factor are now
produced in more than 40 territories and the series has won numerous
accolades worldwide, including three BAFTA’s, numerous NTA’s, as well as
the coveted Rose d’Or.  The X Factor USA airs in 166 countries. In the U.S., Season 1 of The X Factor
was FOX’s No. 1 new series launch for four years in total viewers and
was FOX’s highest-rated Wednesday night premiere in 13 years among
adults 18-49. The show averaged a 4.3/12 among Adults 18-49, with an
average 12.6 million viewers. Season 1 of The X Factor received
an Emmy Award for Outstanding Costumes for a Variety Program or a
Special, and Season 2 won a People’s Choice Award for Best TV
Competition Show.
The X Factor was also the most social television show of
2011, achieving more than three billion digital impressions .X FACTOR
won a 2012 Cannes Digital Lion for Branded Content and swept the Social
TV awards, winning Best TV Show Specific Social TV Award, Best Social TV
Integration of Twitter and Best of Show Social TV Award for overall
excellence in Social TV.  Season 2 of The X Factor was the #1
most social TV show of 2012, with the season premier having 1.4MM social
comments, making it the most talked about premier for a TV series ever.
The X Factor-Wednesday ranks #1 among Adults 18-49, Adults 18-34, Teens, Women 18-49/18-34, Female Teens and Men 18-49/18-34. The X Factor-Thursday ranks #1 among Teens and Women 18-34. The X Factor USA official YouTube channel has over half a billion views, and The X Factor
continues to break social TV records with the most fan engagement of
any series on television with five times the social activity of its
competitors. Each episode consistently achieved more Twitter trending
topics than the competition averaging 87 per show.

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