Gary LeVox, Akon, and De La Ghetto: A Genre-Bending Summer Anthem Arrives
By Christian Lamitschka for Country Music News International Magazine
Get ready to clear your calendar and find your favorite beach chair, because Gary LeVox, the unmistakable voice of Rascal Flatts, is about to unleash a summer track that defies categorization. His upcoming single, “Hold The Umbrella,” isn’t just a country song, or a pop song, or even just a Latin banger – it’s an ambitious, cross-genre collaboration featuring global superstar Akon and acclaimed reggaeton artist De La Ghetto. And honestly, it sounds like the perfect recipe for a warm-weather earworm.
This unexpected yet incredibly exciting trio came together in a truly serendipitous way. LeVox and Akon’s paths crossed on the popular music television show, THE, and from that chance encounter, a musical spark ignited. LeVox had already been deep in the creative process, working on a new track with mega-producers Rudy Perez and Mickey Jack Cones. It was Akon who became the “missing link,” not only lending his velvety R&B vocals but also contributing his formidable songwriting talents to the second verse, truly bringing the song to life.
But the musical journey didn’t stop there. To complete this international trifecta, “The Latin Hitmaker” himself, Rudy Perez – a co-founder of both the Latin Grammys and the Latin Songwriters Hall of Fame – stepped in. Perez infused the track with his signature global production sound, and at his suggestion, reggaeton favorite De La Ghetto joined the lineup. The result is a fusion of sounds that promises to be both unique and universally appealing.
LeVox is clearly thrilled about the collaboration, exclaiming, “I am so excited and blessed to be on the song with two of the GREATS! Brought this record to another level that is mind blowing.” He added, “I’m grateful for both my boys jumping in on this thing with me. We are excited to drop this around the world together, and bring every genre, culture and people from around the world together through this song.” His vision for “Hold The Umbrella” is grand: a unifying anthem that transcends musical boundaries and simply makes you want to move. His playful advice to “grab a coconut cup, fill it up but… ‘HOLD THE UMBRELLA'” perfectly sets the scene for the song’s vibe.
Akon, a true international artist, echoed LeVox’s enthusiasm for collaboration. “As international artists as we are, we always look for that moment to where we can collaborate, because I’ve been trying to collaborate like this all my life and trying to find a way to fit country into my repertoire,” he shared. This sentiment highlights the genuine artistic curiosity driving this project, showcasing a desire to blend diverse musical traditions. De La Ghetto shared the same excitement, simply stating, “I’m feeling good. I’m excited and blessed just to be in the presence of these two gentlemen right here. You know, Gary, Akon, GZ, three worlds in one. It’s a beautiful thing.” The synergy between the three artists is evident, promising a cohesive and dynamic performance.
To visually capture the song’s infectious energy, the trio headed to the sunny skies of Hollywood, Florida. The music video, directed by David “Doc” Abbott, was filmed at the iconic Seminole Hard Rock Hotel & Casino, utilizing the vibrant DAER nightclub and the stunning Bora Bora Lagoon, all set against the backdrop of the unique Guitar Hotel. Additional scenes were shot on the luxurious super yacht “Stallion” in Fort Lauderdale Bay, further cementing the song’s sun-drenched, good-vibes-only aesthetic. The official video for “Hold The Umbrella” promises to transport viewers straight into a quintessential summer day, filled with joy and carefree spirit.
This collaboration is also a testament to the forward-thinking approach of venues like the Hard Rock. Keith Sheldon, President of Entertainment and Brand for Hard Rock International and Seminole Gaming, emphasized their commitment to “delivering diverse and world-class entertainment experiences.” He expressed their excitement about hosting the video production at their iconic Guitar Hotel, acknowledging Big Machine Label Group and Marc Oswald for their choice to highlight the resort with “music and talent that span genres and generations.”
“Hold The Umbrella” isn’t just a song; it’s a statement. It’s a testament to the power of music to unite different sounds, cultures, and artists. Set for release on May 16th, this track is poised to be more than just a summer hit; it’s an exciting new chapter for Gary LeVox and a vibrant showcase of international musical collaboration. Get ready to feel the rhythm and, of course, “Hold The Umbrella”!