Sneak Peak of Historic Music Video
Airs Tuesday, Sept. 20 on “Dancing with the Stars” All Leading Up To “The 50th
Annual CMA Awards” Airing Nov. 2 on ABC

NASHVILLE – Reaction to the release of the “Forever
Country” single has been immediate and overwhelming as fans respond to the message
of life on the road, love for the fans, and the joy of “making music with my friends.”

“Forever Country” is
a fresh take on three Country classics: John Denver’s “Take
Me Home, Country Roads,” Willie Nelson’s “On the Road Again,”
and Dolly Parton’s “I Will Always Love You.” Denver, Nelson,
and Parton are all former CMA Entertainers of the Year.

“We all thought this music was something special,
but to see the reaction from the fans and our friends at Country radio has been
so rewarding,” said Sarah Trahern, CMA Chief Executive Officer.
“And it is only the beginning, with the companion music video sneak peek on
‘Dancing with the Stars’ Tuesday night. Now the fans will not only get to
hear these great performances, but see the artists in a dreamlike setting.”

Immediately following the
sneak peek on “Dancing with the Stars,” fans will be directed to ForeverCountry50.com
to see the full-length version of the music video.

“Forever Country” features 30 CMA Award-winning
acts. The single was produced by CMA Award winner and CMA Board member Shane
and the video was directed by Grammy Award-winning director
Joseph Kahn.

Following the global roadblock
of the “Forever Country” single, which premiered on hundreds of Country radio
stations simultaneously on Sept. 16, interest skyrocketed and 
#ForeverCountry quickly became
a top trending topic on Twitter, while the single quickly became a Top 10 on digital
retailers, topping the Country sales list.

Fans fell in love:

“#ForeverCountry is incredible!
It feels like a love letter to every Country fan out there, young and old,”
said Joey Grillo (@JoeyGrillo_).

is everything I love about Country Music in one. This is why I fell in love with
the genre so many years ago,” said Alyssa (@alyssaa711).

“Just listened to the first radio play of #ForeverCountry.
Such a great mix of voices old and new and a great celebration of Country Music,”
said Alastair Clark (@cheesemeister97).

As part of the U.S. radio roadblock, CMA’s radio partners (except for
CBS) launched a “Forever Country” sweepstakes allowing fans to enter for their
chance to win the “Ultimate CMA Awards Experience.”

The winner of the sweepstakes will be granted two tickets to “The 50th
Annual CMA Awards,” round trip coach airfare to Nashville, two nights of hotel
accommodations, the opportunity to walk the CMA Awards Red Carpet, sit in the
Red Carpet fan section, present an official CMA Broadcast Award at the pre-broadcast
Awards ceremony, and receive a $250 Visa gift card for food and transportation.
Fans can learn more and enter to win at ForeverCountry50.com.

While listeners were getting their first listen across
the Country radio universe, ABC’s “Good Morning America” announced the full
list of talent for the music video and released a 90-second, behind-the-scenes
video teaser on GoodMorningAmerica.com on Yahoo.

Universal Music Group Nashville is exclusively partnering
with CMA to market and distribute “Forever Country” worldwide. The song is
available now at all digital retail and streaming outlet partners. CMA profits
from the sales and streaming of “Forever Country” will benefit music education
causes through the CMA Foundation.

50th Annual CMA Awards” will be hosted by Brad Paisley and
Carrie Underwood and broadcast live from the Bridgestone Arena
in Nashville, Wednesday, Nov. 2
(8:00-11:00 PM/ET) on the ABC Television Network.

For more information on “Forever Country” visit

For more information on
“The 50th Annual CMA Awards” and to sign up for CMA emails and exclusives, visit CMAawards50.com.

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