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“FOREVER COUNTRY” INTO NO. 1

COUNTRY MUSIC UNITES TO LIFT “FOREVER COUNTRY”
INTO NO. 1 DEBUT;
SINGLE AND MUSIC VIDEO GO VIRAL AROUND THE WORLD

“Forever Country” Debuts
at No. 1 on Billboard’s Hot Country Songs Chart: Only Third Song in Chart History
to Debut in Top Spot 
Debuts at No. 21 on the All-Genre
Billboard Hot 100; 
Debuts No. 1 on Nielsen’s Country On-Demand Streaming
Chart; 
Debuts No. 2 on Nielsen’s Digital Songs Chart and No. 1 on Country Digital Songs Chart
with More Than 93,000 Sold

NASHVILLE – Powered by an unprecedented gathering
of Country Music talent, a never-before-seen radio roadblock, and unanimous industry
support, CMA’s historic “Forever Country” has vaulted to the top of multiple charts in its first week.

Fans around the world got
their first listen Sept. 16, when CMA partner radio groups nationwide came together
to premiere the single simultaneously during Friday morning drive time, and their
first look on ABC’s “Dancing With the Stars” last Tuesday. Fan response
was immediate and overwhelming in their approval of the project, showing their
support in sales, streaming, and downloads of the music video and single.

Thanks to participating
artists sharing the video through their individual social channels, fans raved
across social media, watching the video online more than 31 million times in the
first five days and commenting across the internet in celebration of the project,
which pays tribute to the 50th Anniversary of the CMA Awards.

“Forever Country” makes
its Billboard Hot Country Songs debut exploding into the No. 1 spot.
This makes it only the third song to debut at No. 1 since Hot Country Songs began
as a multi-metric chart in October 1958.

“Forever Country” also debuted at No. 1 on Nielsen’s
Country On-Demand Streaming Chart with 5.68 million streams (one million audio/4.7
million video), and also posts on the sales charts with debuts at No. 2 on Nielsen’s
Digital Songs chart and No. 1 on the Country Digital Songs chart with just over
93,000 tracks sold. It is also trended as the No. 3 most popular Country song on Shazam.

“Forever Country” has
been the No. 1 selling single of all music genres at iTunes and the corresponding
music video is ranked No. 1 among videos for all music genres, outpacing typical
video sales at a rate of eight to one.

The project is also a global phenomenon, posting on
25 international iTunes charts and 18 international Spotify charts. The song ranks
at No. 1 in sales in Canada; No. 2 in Australia and New Zealand; Top 25 in Scandinavia;
and Top 40 in the United Kingdom, of all music. On television, the music video
is a hit in Australia, Brazil, Canada, and the U.K. Digitally, the song debuted
on the Spotify Global Viral 50 chart and has been holding steady at No. 2.

The music video is also
going into heavy rotation on CMT and CMT Pure, and was featured in this weekend’s
Top 20 Countdowns on GAC and CMT. The frenzy hit the mainstream as the project
was the topic of media coverage on ABC News, ABC’s “Good Morning America,”
ABC’s “Nightline,” NBC’s “TODAY,” Billboard, CNN/HLN, “Entertainment
Tonight,” E!, People, Entertainment Weekly, Los Angeles
Times
, Washington Post, USA Today, Associated Press, Rolling
Stone
, POPSUGAR, Forbes.com, and many more.

  • “Those are some of my favorite all time songs,”
    Amy Robach – “Good Morning America”
  • “Maybe the most elaborate, star-studded
    singalong in recent memory,” – “Nightline”
  • “Standing ovation! That is so good,” Hoda
    Kotb
    ; “That is so fabulous,” Kathie Lee Gifford;
    “Hoda’s been playing [it] on repeat,” Carson Daly – NBC’s “TODAY”
  • “Not since ‘We Are
    the World’ have so many superstars blended their voices on one recording.” – Rolling Stone
  • “The video for ‘Forever
    Country’ has all your favorite singers and songs in just 4 minutes.” – POPSUGAR
  • “What do you get when
    you combine 30 of the biggest Country stars on the planet and three of the most
    beloved songs of all time? ‘Forever Country,’ an impressive video mash-up
    of talent dreamed up by the Country Music Association to help promote ‘The 50th
    (Annual) CMA Awards,’ which air live on Nov. 2.” – Forbes.com

“Forever Country”
is CMA’s history-making single and music video in honor of “The 50th
Annual CMA Awards” that features 30 CMA Award-winning acts performing a medley
of John Denver’s “Take Me Home, Country Roads,” Willie Nelson’s “On
the Road Again,” and Dolly Parton’s “I Will Always Love You.” Denver,
Nelson, and Parton are all former CMA Entertainers of the Year.

Universal Music Group Nashville
is exclusively partnering with CMA to market and distribute “Forever Country”
worldwide. The song is available at all digital retail and streaming outlet partners.
CMA profits from the sales and streaming of “Forever Country” will benefit
music education causes through the CMA Foundation.

“Forever Country,” the single, was produced by
CMA Award winner and CMA Board member Shane McAnally and the
video was directed by Grammy Award-winning director Joseph Kahn.

The rollout of “Forever
Country” will continue in the weeks leading into “The 50th Annual CMA Awards.”

“The 50th Annual CMA
Awards” will be hosted by Brad Paisley and Carrie Underwood
and broadcast live from the Bridgestone Arena in Nashville, Wednesday, Nov. 2 (8:00-11:00 PM/ET) on the ABC Television Network.

For more information on
“Forever Country” visit ForeverCountry50.com.

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