Channel launches with four original, celebrity hosted series
including “Country Download,” “Hear & Now,” and “OMC!”

GreenLight Media & Marketing to Produce Country Now on YouTube

Nashville, TN…February 6, 2013… Tens of millions of
known but underserved country music fans on YouTube now have an original
genre channel to satisfy their music and lifestyle needs. Loaded with
fresh, creative content, the COUNTRY NOW
channel debuts TODAY on YouTube with programs designed to delight,
entertain and inform the current and next generation of country music

YouTube and GreenLight Media & Marketing will initially launch the
channel this week with four original programs, and plans to develop
several other new series including live music and artist driven programs
throughout the coming year on

·      Hosted by Emmy award winning personality Shane Tallant, and
featuring WSIX afternoon drive personality The AntMan and country radio
and TV personality Samantha Stephens, “COUNTRY DOWNLOAD” dishes up a
weekly download of the latest country music news, reviews and
recommendations through the eyes of three very different country music
insiders. New episodes will launch each Friday with the first episode of
“Country Download” already live on Country Now!
·      The latest and greatest country music singles are highlighted
every Tuesday on “HEAR & NOW.” Tune in each week as Stokes Nielsen
provides a video introduction of the hottest new releases, then press
play on today’s biggest country hits. New music from a variety of
country music superstars and emerging new talent will be featured with
all new episodes debuting every Tuesday.
·      “OMC” (Oh My Country!) can’t wait to bring a little y’all to
your mall! Hosted by the always honest and occasionally irreverent Twang
Gang – Laura Bell Bundy, Brooke Engen, Tiffany Engen and Hugh Howser –
tune in for red carpet coverage and style essentials from the country
stars themselves, then check out what the rest of the country is wearing
with regular trips down to the good ole Red-Neck Carpet. View the pilot
episode now with new episodes debuting every other Wednesday.
·       “I LOVE MY COUNTRY” is a mash up of the classic clip show. The
weekly, animated program features different user-submitted lifestyle
clips combined with hilarious characters and commentary from Jimmy Dale
and Cleave, exclusively on the channel. The premiere episode will debut
soon with new content then releasing each Monday.

Produced in partnership with GreenLight Media & Marketing, COUNTRY
NOW is focused on serving the needs of today’s country music fans and
supporting country artists with innovative new platforms that showcase
their music and lifestyle interests. While music programming will anchor
the channel, COUNTRY NOW will also feature lifestyle programs on
fashion, sports, cars, southern cooking and culture with additional
programs launching in the near future.

“We’re excited to partner in the coming months and years with a variety
of leading country music artists and labels, as well as some of the top
creative people in Nashville to deliver a first-of-its-kind Country
Music and lifestyle programming experience on YouTube” said GreenLight
President Dominic Sandifer. He continues, “YouTube is the dominant
digital platform for music lovers and it’s about time there was a
dedicated channel just for Country Music on the platform.  We see this
as a wonderful opportunity to partner with the Country Music industry to
develop and create a variety of great programming options for country’s
huge fanbase.”

“Music is a big part of the ever-growing YouTube community,” says
Vivien Lewit, Content Partnership Director at YouTube.  “Our platform
has become a global stage for discovery, where music videos are shared,
and fans follow and connect with their favorite artists. We’re delighted
to provide a venue for the launch of the Country Now channel and look
forward to engaging country music fans around the world.”

“OMC has been a ton of fun to produce and we’re excited to bring you a
show focused on country fashion and style that is both informative and
funny,” shares country artist and OMC co-host Laura Bell Bundy. “We’ve
got you covered from Ribfests to Red Carpets!”

ABOUT GreenLight Media & Marketing, LLC:  We are a
music-focused entertainment studio and agency producing original
content and marketing programs for a variety of media companies and
brands. GreenLight Media & Marketing’s clients and partners have
included The GRAMMY’s, AOL, Fuse, Vibe, Spin, YouTube, Pandora, Hyundai,
adidas, American Express, Gillette, Pacifico, Red Bull, Verizon,
Logitech and Constellation Brands, among others. Based in West
Hollywood, CA, Greenlight is an independent agency within a network of
sister companies that includes Red Light Management, ATO & TBD
Records, and several major music festivals. For more information on
GreenLight, please go to or

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