FAN FAIR X TAKES 2013 CMA MUSIC FESTIVAL TO THE EXTREME!


FAN
FAIR X TAKES 2013 CMA MUSIC FESTIVAL TO THE E
XTREME!

Lady
Antebellum First Artists to Enlist for the E
Xciting,
E
Xpanded New AT&T U-verse Fan Fair X Exhibit Hall
in Nashville’s State-of-the-Art Music City Center

NASHVILLE
– X marks the coolest daytime spot for Nashville’s “signature” event in
the new AT&T® U-verse® Fan Fair X (FFX) with autograph signings, concerts,
lifestyle exhibits, marketplace, live broadcasts, demonstrations, and more in
the brand new, cutting-edge Music City Center during 2013 CMA Music Festival,
June 6-9 in Nashville.

“The
relationship between our artists and the fans is at the very heart of what this
event was founded on, and we continue to embrace that legacy with Fan Fair X,”
said CMA Chief Executive Officer
Steve Moore. “By moving
to the Music City Center, we are able to provide more opportunities and activities
to enhance this treasured experience for the fans.”

The
all-new Fan Fair X features all the popular features from past Fan Fair eXperiences
and eXpands it to create the most eXceptional, eXciting, and eXtraordinary artist/fan
encounters in the 40+ year history of the event.

Leading the
way is
Lady Antebellum with “Lady A Day
at FFX.”
To kick the week off, the group
will cut the ribbon when the doors officially open to the FFX on
Thursday,
June 6
. From the new Fan Fair X, Lady A will perform, sign
autographs in their custom “backstage” booth @ClubLabellum, answer questions
from fans in an interview segment called CMA Close Up, and is launching their
PING PONG & SONGS event to include the thousands of fans in town for the Festival.
Fans can also register at FFX
for a private meet and greet with the group at LP Field on
Friday, June
7
.

“I’m looking forward to being in the new Music City
Center,” said Lady A’s
Hillary Scott. “We’re
really excited to be given the opportunity to merge our PING PONG & SONGS
event with Music Fest and this new fan experience CMA is creating. Now that fans
from all over the country will be able to play ping pong against us, Charles and
Dave are going to have to brush up on their skills! All the money we raise at
our booth will go to LadyAID – it’s going to be so fun for us and for the fans!”

The
Platinum-selling group, made up of members
Dave Haywood, Charles Kelley, and Scott, has won
seven CMA Awards, including Vocal Group (2009-2011), Single (2009 for “I Run
to You” and 2010 for “Need You Now,” which also earned them an additional
Award for producing), and New Artist of the Year (2008). They first performed
at CMA Music Festival in 2007 on the Riverfront stage and have performed at LP
Field every year since (2008-2012). They will be performing again during the Nightly
Concerts in 2013. LadyAID™ was set up by the trio as a philanthropic effort
created to bring awareness to and generate support for children in need locally,
nationally, and globally. The multi-level organization is a component fund of
The Community Foundation of Middle Tennessee. For more information, visit
LadyAID.org.

Scott is no stranger to the world’s
biggest meet and greet. When she was just 5-years-old, she started attending the
event with her famous mom Linda Davis when CMA Music Festival was known as International
Fan Fair and held at the Tennessee State Fairgrounds.

What
does she recall of those early years? “Heat! It was really hot. There was no
air conditioning, whatsoever. So, I remember sweating a lot, but that’s the
thing, Country fans are just so loyal. I’ve been seeing the same people sweat
it out at Fan Fair and now CMA Fest since I was 5-years-old…That is just the
coolest thing about this genre and those that love it and follow it. They’re
just in it for the long haul, and I love that.”

“I think
CMA Fest is one of the best fan opportunities in music,” said Haywood. “It’s
the best festival that’s put on for fans to get up close with their favorite
artists. It’s also cool because there are the stadium shows that have everybody
in Country Music out there playing every night.”

“CMA Fest
gives us a chance to connect directly with our fans in a way we don’t get to
any other time of the year,” said Kelley. “This year, CMA is letting us go
all out, so we’re going to bring in the whole touring setup, ping pong and all,
and invite as many fans as we can fit @ClubLabellum there at FFX!”

FFX
offers fans an enhanced experience by adding two new stages, demonstrations, events,
and exhibits including the Marketplace with boutiques and artisan booths, and
Rockology, featuring an amazing gallery of stunning music memorabilia including
Elvis Presley’s 1975 custom Cadillac Coupe De Ville which still retains the
bullet hole from the Graceland security officer (who also happened to be Elvis’
uncle) who mistakenly fired a shot into the car. With an expanded footprint, FFX
affords more people the opportunity to experience the Festival in comfort and style.

This
marks the second year that AT&T has been title sponsor of the exhibit hall
experience, first at the Nashville Convention Center and now FFX at the Music City Center.

“We’re
excited to be part of this great event and help bring the new Fan Fair X experience
to CMA Music Festival’s passionate fan base,” said
Brian Collins, assistant
vice president U-verse marketing, AT&T Home Solutions. “AT&T U-verse
brings customers the best in television entertainment, and Fan Fair X will provide
more opportunities than before for fans to get autographs, view concert and lifestyle
exhibits, and more.”

The AT&T sponsored stage in
FFX will feature performances from Nashville’s great songwriters, celebrity
Q&A sessions, and more. But AT&T’s sponsorship of the CMA Music Festival
extends beyond FFX to Broadway where the company will showcase its U-verse products
and wireless services.

FFX is open Thursday
through Saturday
(June 6-8) from 10:00 AM-5:00 PM/CT and from 10:00
AM-3:00 PM on
Sunday (June 9). Venue doors open at 9:00 AM.

FFX
is free to all CMA Music Festival four-day ticket holders. If you do not have
a four-day Festival ticket, CMA is making available tickets to FFX for $10 a day;
or $25 for a four-day pass to Fan Fair X. Ticket information will be posted closer
to the event and will be available at
CMAfest.com.           

Launched
in 2012 and back again in 2013 is an improved online autograph drawing so that
fans don’t spend time waiting in long lines only to leave empty handed and disappointed.

“The
fans spoke and we listened,” said Moore. “We learned a lot last year and received
great feedback from the fans. And we have instituted many of their suggestions
as we continue to make this system, fairer, safer, and easier for everyone.”

The
new procedures for autograph seekers enhance the overall Festival experience,
improve safety, and make the process for securing a treasured autograph with the
most popular artists equitable for all Festival goers. The new system will be
a drawing with online sign ups and advance notification, which will enable Festival-goers
to better schedule their time so they can attend concerts and take part in free
events and activities rather than waiting in line in hopes of securing a signature.
The advance sign-up system creates a level playing field for all fans to enter
for their chance to win an autograph signing ticket.

Of
the hundreds of artists appearing in FFX over the four-day event, only a projected
10 percent of signings will require a ticket. All others will be open, non-ticketed
signings. A list of autograph sessions that require tickets and directions on
how to enter will be posted May 20 at CMAfest.com.

Previously
announced performers for this one-of-a-kind, award-winning festival include
Gary Allan,
Dierks Bentley
, Luke Bryan, Eric Church, Kelly
Clarkson, Florida Georgia Line, Hunter Hayes,
Lady Antebellum, Miranda
Lambert, Little Big Town
, Jake Owen,
Brad Paisley, Blake Shelton, Taylor Swift, The Band Perry,
Carrie Underwood,
Keith Urban
, and Zac Brown Band (with more
artists to be announced soon).

Fans can purchase four-day CMA
Music Festival tickets, which include the nightly concerts at LP Field and access
to the new FFX at Music City Center, through Ticketmaster at
Ticketmaster.com or 1-(800)-745-3000. Tickets can also be purchased
by calling 1-800-CMA-FEST (262-3378). Ticket prices are based on the level of
seating and range from $135 to $350
plus handling
fees. A limited number of four-day parking passes for LP Field are also available
(parking is not included in the Festival ticket price), ranging from $60 for Cars
to $140 for an RV/Motorcoach, plus handling fees. Parking passes are available
by calling 1-800-CMA-FEST.

Ticket and parking prices are
subject to change without notice. All sales are final and non-refundable. Children
3 years and younger are admitted FREE. For information on ADA seating, please
call 1-800-CMA-FEST.

Fans can stay in the loop by visiting CMAfest.com, the official website of CMA Music Festival, where
they can sign up for the CMA Exclusive e-news. Fans can also connect with CMA
at
Facebook.com/CMA, Twitter.com/CountryMusic, Pintrest.com/CMAworld, and Instagram.com/CMA_Country_Music_Association.

The
Ultimate Country Music Fan Experience began in 1972 as Fan Fair®, bringing 5,000
fans to Nashville’s Municipal Auditorium. More than 40 years later, the legendary
festival has become the city’s signature event, which annually attracts tens
of thousands of fans from all 50 states and around the globe and has raised $7.6
million for music education since 2006.

In 2012, more than
450 artists performed more than 200 hours of concerts. The event drew a record
71,000 fans daily from all 50 states and 24 nations and for the third consecutive
year sold out each nightly concert at LP Field. According to the Nashville Convention
and Visitors Bureau, direct visitor spending generated by the Festival totaled
more than $35 million. CMA Music Festival is a four-time winner of the International
Entertainment Buyers Association’s LIVE! Award for Festival of the Year (2004,
2006, 2008, 2010).

And 2013 is definitely the time to experience CMA Music
Festival. According to
Budget Travel Magazine, Nashville
is one of the Top 10 Best Budget Destinations and CMA Music Festival is “the”
time to visit. And
Conde Nast Traveler selected Nashville
as one of the Best Places to Go this year citing easy access to “incredible
live music.” 

CMA Music Festival will once again be filmed for a national
television special to air on the ABC Television Network. This is the 10
th consecutive
year that the event has been filmed for a network television special, a feat no
other music festival has achieved. “CMA Music Festival: Country’s Night to Rock”
will be executive-produced by
Robert Deaton. 

AT&T
products and services are provided or offered by subsidiaries and affiliates of
AT&T Inc. under the AT&T brand and not by AT&T Inc.

CMA
Music Festival is organized and produced by the Country Music Association. Fan
Fair® is a registered trademark of CMA. Chevrolet™ is the Official Ride of
Country Music. Bud Light is the Official Beer of the CMA Music Festival. Pepsi
is the Official Soft Drink of the CMA Music Festival. Transitions® Adaptive Lenses:
the Official Eyewear of the CMA Music Festival.

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