Each Hero to Receive$5,000 Grant from Toyota; New Toyota Tundra awarded to 2011 Conservation Hero of the Year

New York, NY—October 7, 2011—Country star and celebrated TV host Craig Morgan is thrilled to join Field & Streamthe world’s leading outdoor magazine, in recognizing the 2011 Heroes of Conservation.  The honorees will be celebrated at a gala event in Washington D.C. on October 11, where they will be presented with a $5,000 conservation grant.  One honoree will be named Field & Stream’s Conservation Hero of the Year and will walk away with a new Toyota Tundra, all made possible by the generosity and support of Toyota Motor Sales, U.S.A., Inc. Morgan will host the event and perform an acoustic set live for attendees.

Now in its sixth year, Field & Stream’s Heroes of Conservation program is dedicated to honoring individuals involved in grassroots projects to preserve the land, water and wildlife vital to sportsman’s pursuits.  Field & Stream’s 2011 Heroes of Conservation will be profiled in the October issue of Field & Stream, on newsstands September 20. The Heroes are also profiled in episodes of Field & Stream’s HOC TV, currently available at

“Sportsmen don’t just talk about protecting wildlife and wild places,” says Anthony Licata, Editor of Field & Stream. “They actually do it. The conservationists we named heroes tonight are out in their community doing grassroots work, while also inspiring a lot more people to get involved and do their part. We’re proud to recognize and celebrate their accomplishments.”

“This is a very important program to Toyota because it acknowledges individuals who go out of their way to make the environment a better place,” said Keith Dahl, National Marketing Manager for Toyota. “These people aren’t looking for gratitude or recognition. Instead, they work tirelessly because they want to make a difference – for our generation and generations to come. We take great pride in being able to spotlight their efforts on a national stage.”

Field & Stream has been committed to the preservation of natural resources for more than 100 years. The magazine helped to popularize the term “conservation ethic” in 1907 and in 2005 featured an article titled “Heroes of Conservation,” focused on the local efforts of everyday outdoorsmen. Out of this, a new program was created to recognize sportsmen’s efforts to protect fish and wildlife. Since the introduction of the program, the magazine has been proud to profile and supportthe conservation efforts of more than 200 men and women.

The Heroes of Conservation Awards are open to individuals involved in a hunting- and/or fishing-related conservation project that is well under way or completed. Selections are based on a number of factors, includingleadership,commitment, project growth, and results. One grand prize winner receives a new Toyota Tundra, and a cash prize of $5,000 is awarded to each finalist. For complete details, including rules, regulations, and nomination instructions for 2012, please visit

Field & Stream,The World’s Leading Outdoor Magazine, is the world’s largest and most recognized outdoor publication. Devoted to the complete outdoor experience and lifestyle, Field & Stream gives its readers the knowledge and inspiration to pursue the sports they love. It celebrates the outdoor experience with great stories, compelling photography, and sound advice, while honoring the traditions hunters and fishermen have passed down for generations. Established in 1895, Field & Stream is the country’s largest-circulation special-interest magazine and is published 11 times per year by the Bonnier Corporation. The Bonnier Corp. ( is one of the largest consumer-publishing groups in the United States and is the leading media company serving passionate, highly engaged audiences with more than 40 special-interest magazines and with related multimedia projects and events.

One of country music’s best-loved artists, Craig Morgan has made a name for himself with massive radio airplay of his signature hits:  “Bonfire,” “Almost Home,” “Redneck Yacht Club,” “That’s What I Love About Sunday” and “International Harvester. His newest single “This Ole Boy,” has just been delivered to country radio. Craig received one of country music’s highest honors when he was inducted as a member of the Grand Ole Opry in 2008. In addition to his career as a Country Music superstar, Craig is also a celebrated TV personality as the host of “Craig Morgan: All Access Outdoors,” currently in its second season on The Outdoor Channel. Prior to becoming a country music and TV sensation, Craig Morgan spent over 10 years of active duty in the Army and an additional nine years in the Army Reserves.  He is an avid supporter of America’s military personnel and a recipient of the 2006 USO Merit Award. For more information on Craig Morgan, please visit or follow him on Twitter @cmorganmusic.

Related Posts

Country Music News International Newsletter

Here is your Country Music News & Bluegrass Music News of the week

Billie Jo Jones on Country Music News International Radio Show

June 22th interviewed by Big Al Weekley!

Radio Live Show Playlist June 10th

Tune In 24/7 to Country Music News International Radio Show

Radio Live Show Playlist June 8th

Tune In 24/7 to Country Music News International Radio Show

Leave a Reply

Your email address will not be published. Required fields are marked *