(Gregg Allman, Robert Plant and Patty Griffin perform during the 10th Annual Americana Honors & Awards show. Photo by Erika Goldring)
“ACL PRESENTS: AMERICANA MUSIC FESTIVAL”
A HIT WITH PBS VIEWERS
A HIT WITH PBS VIEWERS
TV SPECIAL TRANSLATES INTO SALES FOR ARTISTS
ROBERT PLANT, LUCINDA WILLIAMS, GREGG ALLMAN
AMOS LEE, THE AVETT BROTHERS, THE CIVIL WARS
AMOS LEE, THE AVETT BROTHERS, THE CIVIL WARS
& MORE FEATURED IN ONE HOUR SPECIAL
♦♦♦
Nashville, Tennessee – December 6, 2011 – “ ACL Presents: Americana Music Festival“ hit the right chord with PBS viewers reaching over two million households during its November 19-21 airing, making it the third highest-rated episode this year. In addition, the hour-long special resulted in an impressive 9% Soundscan sales increase for the artists who were featured in the show.
The program, hosted by Jim Lauderdale with an all-star band led by Buddy Miller, features performances by Robert Plant, Emmylou Harris, Gregg Allman, Alison Krauss, Justin Townes Earle, Amos Lee, The Avett Brothers, Candi Staton, Lucinda Williams, Elizabeth Cook, The Civil Wars, Jessica Lea Mayfield, Miller and Lauderdale. Called “the best awards show in the world” by Paste Magazine, the show, sponsored by Nissan, was filmed live at the Ryman Auditorium on October 13, 2011 during the sold-out 10th Annual Americana Music Association’s Honors and Awards show.
“We’re thrilled that the music we treasure is also loved and appreciated by the public,” says Jed Hilly, executive director of the Americana Music Association. “We could not have better partners than Nashville Public Television president and CEO Beth Curley for our Middle Tennessee premiere, and Austin City Limits executive producer Terry Lickona to take this to a national audience.”
In addition to the ratings success, the show’s promotion through traditional and social media platforms had a reach estimated in the millions. Meanwhile, “ACL Presents: Americana Music Festival” is currently the most viewed ACL episode on the PBS.org website. ( click here to view the show).
Other benchmarks according to PBS.org:
- 10K streams since it was released on PBS.org on 11/19/11
- The most popular ACL episode on PBS.org from 11/19/11 – 12/1/11 (out of the 7 full episodes available)
- The 27th most popular video on PBS.org from 11/19/11 – 12/1/11
The show, described by Emmylou Harris as “the shining star of Nashville and music everywhere,” was filmed by High Five Entertainment and co-produced by its president Martin Fischer and Lickona. For photos, clips and more information about the show, click here.
Performance Rundown:
- Emmylou Harris, Alison Krauss, Buddy Miller, Jerry Douglas and Don Was / I’ll Fly Away, “O’ Brother” Tribute Performance
- The Avett Brothers / The Once And Future Carpenter
- Lucinda Williams / Blessed
- Amos Lee / Cup of Sorrow
- Elizabeth Cook / El Camino
- The Civil Wars / Barton Hollow
- Justin Townes Earle / Harlem River Blues
- Jessica Lea Mayfield / For Today
- Buddy Miller / Gasoline And Matches
- Candi Staton / Heart On A String
- Jim Lauderdale / Life By Numbers
- Robert Plant / Monkey
- Gregg Allman / Melissa