Tim McGraw Shifts Gears on Two Lanes of Freedom


Tim McGraw Shifts Gears
on Two Lanes of Freedom


By DEBORAH EVANS PRICE

© 2013 CMA Close Up® News Service / Country Music Association®, Inc.

For more than two decades , Tim McGraw has been one of the Country format’s
most consistent hitmakers. Yet with his latest album, Two Lanes of Freedom,
the veteran artist feels as though he’s just getting started.

“After
the past 20 years of doing this, it’s interesting when you really feel like
you are a brand-new artist but you’re not,” said McGraw. “The best part
about it is I feel the freshness and the attitude that you have when you cut your
first record, but I’ve got a vast well of experience behind me. The place I’m
at in my career is a good place. It’s a good dichotomy. It’s all fresh and
new and exciting, and the music reflects all of that. But it comes with everything
that I’ve done throughout my career.

“I felt like Two Lanes of
Freedom
was another sort of Everywhere album for me in a lot of
ways,” he added, referencing his fourth disc, which has been certified Quadruple
Platinum. “Everywhere was an album where I really felt like I could
understand what I was doing and had more and more input on the making of the record
and the sounds that I wanted to have. I’ve always been that way, but Everywhere
was when I got my confidence in making records.

Two Lanes of
Freedom
, to me, is another turning point in my life and career,” he added.
“It’s an Everywhere moment, making this record. It reflects that. It was like turning a corner.”

Though he’s long enjoyed a happy home life with wife Faith Hill and their
three daughters, McGraw’s business relationships have undergone many changes
during the past few years, as he has acquired new management, a new publicist and a new label.

“Change is always a good thing,” he reflected. “I’ve been fortunate
that I’ve had good people around me throughout my career. I’ve been able to
sort of sit in a great train and drive and find my artistic tracks, so to speak.
Now it feels like I’m at a place where I can take that to a bigger and better experience.”

That place includes Big Machine Records, which became his label after a very
public departure from Curb Records. McGraw is especially happy about being able
to work with Scott Borchetta, President/CEO of the Big Machine Label Group. “There
are lots of things that make him successful,” he said. “His energy, for one:
He has a tremendous amount of energy. It reflects off of him and energizes everyone
around him. When you have that sort of positive energy, it can’t help but elevate
the situation you’re in and elevate everybody around you.

“More than
that,” McGraw continued, “he recognizes artists and lets them be artists.
He appreciates what they do and figures out a way to make it work in a marketing
and commercial sense. He understands that the art has to be driven by the
art. And then you figure out how to make it work for the business side of things.
If you try to do it vice versa, it’s not going to work.”

One relationship
that remains constant in his business career is with his longtime producer, Byron
Gallimore. “I wouldn’t even think about going into the studio without Byron,”
he said. “He allows me to be an artist and allows me to be creative. I have
this freedom to not have to think about any borders when I’m recording, because
I know he’s not going to let it get crazy or let it go where it gets bad. There’s
a fine line between creating really good, fresh, instinctual stuff that you love
and just making bad stuff. Sometimes artists don’t know when they’ve crossed
it. Byron is my musical consciousness in a lot of ways.”

“Tim and I
have always complemented each other,” Gallimore said. “We see songs the same.
We like a lot of the same songs and agree on the songs we think are hits. It never
feels like there’s a rub or anything where we totally disagree. We have a mutual
respect and anything I’ve wanted to try or do in the studio, he’s been wonderful
to try it. And that goes both ways.”

Their history as a hit-making team
is long and illustrious. McGraw burst on the scene in 1992 with his debut single,
“Welcome to the Club” (written by Andre Pessis and Steve Jay Seskin). He has
since lofted 68 tunes onto the Billboard Country Singles chart, including
33 No. 1 hits, as charted on Billboard and Mediabase. Two
Lanes of Freedom
is the 18th album he’s placed on Billboard’s
Top Country Albums listings and his 14th to debut at No. 1.

To what does
he attribute his longevity? “If I could answer that, I probably wouldn’t tell
anybody,” he replied, laughing. “I don’t know! I just try to know who I
am as an artist and try to stay true to who I am as an artist. I don’t try to
reinvent myself. I just try to go in and make records that make me feel like I’m
doing what I want to do. I make the kind of music that I want to make.”

Gallimore attributes his friend’s ongoing success to “his excellent song
taste. He’s not one to pass on many hits. Another thing is the emotion in Tim’s
voice, the way he’s able to connect with a song, especially on ballads. He has
a way of touching people that’s just hard to describe.”

“I’ve changed
a lot of things in my life,” McGraw summed up. “I quit drinking five years
ago. I have a different perspective on what my future is and what I want to get
out of it. I didn’t think that I was anywhere close to done and didn’t just
want to ride it out. There’s a lot more of my career ahead of me than behind
me. I just want to shift gears. I want to go from third to fourth — and I still have fifth left.”

On the Web: www.TimMcGraw.com

On Twitter: @TheTimMcGraw

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